CR-V boosts Honda’s sales in the United States in July

Article by Christian A., on August 3, 2012

Honda Motor Co.'s sales in U.S. have been persistently strong this year, propelled by the newly launched CR-V crossover that has recorded its seventh straight monthly sales record. The earthquake in Japan had disrupted the car inventories last summer, skewing this July's 45% increase for American Honda overall.

But despite this, the 2012 sales results remain strong. The present year-to-date performance so far has been its best since 2008. In July, Honda Division's sales rose by 46% while Acura Division's climbed by 36%. In a statement, John Mendel, American Honda executive vice president of sales, said that its sales momentum is continuing to build through the summer.

He said that Honda is pleased that it could expand its inventory and cope with the high retail customer demand. The interior of the Civic has received plenty of criticism but despite that, Honda’s compact car still does better than the Toyota Corolla. In fact, the Civic is the top seller in the compact segment. In July, Honda sold 25,004 Civic vehicles, standing for a 79% increase over July 2011.

Honda deliveries of the Civic now numbers 187,586 units in the U.S. for the year, a 33% increase compared to the same period of 2011 and much higher than the 164,010 units sold of the Corolla.

Dealers use a stair-step volume incentive to sell down the Accord mid-sized sedan -- for which 28,639 units were sold off in July. Toyota had slightly extended the July sales of the Toyota Camry (with 29,898 units sold). It was refreshed last fall.

For the 2012 model year, the new Honda CR-V has been further refined in terms of aerodynamics resulting to lower noise inside the cabin and lower fuel consumption. Among the changes made on the new CR-V are tweaks in the body design, which now enables air to flow over, around and underneath the vehicle. This was achieved by employing new or enlarged undercovers beneath its engine as well as behind the front subframe.

Likewise, new or enlarged undercovers were also employed under the trunk area and under the passenger cabin. All of these tweaks were designed to allow a smoother flow of air, which in effect means lower levels of turbulence and drag. The new Honda CR-V also employed a couple of aerodynamic aids like a rear spoiler, radiator air ducts and air strakes.

Aside from these tweaks, Honda also took great efforts to further strengthen the body of the 2012 Honda CR-V, which results to greater levels of ride and handling and lower interior noise levels. Engineering enhancements also allowed the new Honda CR-V to further strengthen its body posts and front bulkhead as well as its front and rear wheel arches. Also improved in the process were the vehicle’s A-, B-, C- and D-pillars. These improvements increased the CR-V’s overall stability, steering precision and ride comfort. Additionally, Honda reformed the body side sills to allow easier entry and exit into and from the CR-V.

The 2012 version of the Honda CR-V uses the so-called Advanced Compatibility Engineering (ACE) body structure that was first employed on the 2005 Odyssey. This ACE body structure – employed initially on the CR-V in the 2007 model – heightens the body’s capability to manage crash energy during a frontal collision.

Topics: honda, honda cr-v, sales

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