Honda Motor Co.'s sales in U.S. have been persistently strong this year, propelled by the newly launched CR-V crossover that has recorded its seventh straight monthly sales record. The earthquake in Japan had disrupted the car inventories last summer, skewing this July's 45% increase for American Honda overall.
But despite this, the 2012 sales results remain strong. The present year-to-date performance so far has been its best since 2008. In July, Honda Division's sales rose by 46% while Acura Division's climbed by 36%. In a statement, John Mendel, American Honda executive vice president of sales, said that its sales momentum is continuing to build through the summer.
He said that Honda is pleased that it could expand its inventory and cope with the high retail customer demand. The interior of the Civic has received plenty of criticism but despite that, Honda’s compact car still does better than the Toyota Corolla. In fact, the Civic is the top seller in the compact segment. In July, Honda sold 25,004 Civic vehicles, standing for a 79% increase over July 2011.
Honda deliveries of the Civic now numbers 187,586 units in the U.S. for the year, a 33% increase compared to the same period of 2011 and much higher than the 164,010 units sold of the Corolla.
Dealers use a stair-step volume incentive to sell down the Accord mid-sized sedan -- for which 28,639 units were sold off in July. Toyota had slightly extended the July sales of the Toyota Camry (with 29,898 units sold). It was refreshed last fall.