Customers gain confidence after NASA clears Toyota of electronic flaws

Article by Christian Andrei, on February 17, 2011

Toyota Motor Corp.’s tarnished image among consumers has just gotten a boost as NASA engineers just cleared Toyota of electronic flaws in its throttle control system. The 10-month probe into causes of unintended acceleration in Toyota vehicles turned up no electronic problems.

Rocket scientists called in by the Department of Transportation said sticky gas pedals and floor mat interference - both subject to recalls in 2010 - caused incidents of runaway vehicles. The scientists added that, in many cases, drivers mistook the accelerator for the brake.

Meanwhile, safety advocates and plaintiff attorneys who are suing Toyota over unintended acceleration in a multidistrict class action case are calling the Transportation Department study inconclusive.

The attorneys say that Toyota vehicles in unintended acceleration crashes have caused 89 deaths and 57 injuries since 2000.

However, Lance Fraenkel of YouGov/BrandIndex, a marketing firm that tracks the public perception of brands, believes that the NASA report gave Toyota a big lift in consumer esteem.

YouGov/BrandIndex saw the quick reaction to Transportation Secretary Ray LaHood's announcement that Toyota vehicles "are safe to drive." Since Toyota did not advertise during the Feb. 6 Super Bowl, Fraenkel said its improved perception is attributed to the NASA report.

In 2010, Toyota's scores as measured by YouGov/BrandIndex dropped from industry highs after the unintended acceleration controversy received widespread media coverage. [via autonews - sub. required]

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries