Starting in January 2013, DAB radio will be available as standard equipment across BMW’s entire range. With this move, BMW establishes a significant lead over its rivals in the shift to digital radio. This follows the announcement that BMW will give owners of older BMWs the retrofit option for a vehicle upgrade.
This means that when analogue radio broadcasts are phased out, no BMW owner of a modern vehicle will have to suffer from the absence of in-car entertainment. BMW will install DAB radio as standard from the entry level BMW 114i 3-door Sports Hatch to the BMW 760Li. It’s the only mainstream premium manufacturer to offer such an extensive offering of in-car entertainment.
DAB advantages have been compared to the shift from AM to FM as the preferred medium. Listeners would prefer digital radio due to its better reception and sound quality. There’s a DAB signal in 94% of the UK. It has about 24 million listeners a week using the format at least once.
BMW has recently teamed up with Connects2 and its AutoDAB product to give its customers a fully integrated retrofit digital radio that is suited for all BMWs equipped with an RDS text-equipped FM radio. The one-of-a-kind interface is the first fully integrated aftermarket digital radio offered for BMWs in the UK market. The AutoDAB system is located at the back of the dashboard, right in the space where the radio could be found.