Dacia, Renault's low-cost brand, will debut the new Duster SUV in the UK in 2012. This model, which is the first Dacia to have a right-hand-drive version, is the last model to complete the lineup to be offered to the European market.
Before the arrival of the Duster, the Logan range already had a sedan, station wagon, light commercial van, pickup and Sandero hatchback.
The Duster, which is the sixth model to be launched in the range, will carry the Dacia badge in Europe, Turkey and Northern Africa. Meanwhile, in the Ukraine, the Middle East, Central Africa, South America and Mexico, the Duster will be sold as the Renault Duster.
But for the Duster to be priced lower (such as with other Logan-based models), it wasn't equipped with options that were found in many cars, such as a navigation system. Buyers of the Duster can also choose to have electronic stability control for 300 euro the first Dacia to offer this as an option.
Enrico Bill, Renault's marketing product manager, said that the Duster is expected to account for a major percentage of all Logan range sales.
For 2010, the Duster has an initial production capacity of 150,000 units a year from a total annual capacity of 350,000 units a year at its main production site in Pitesti, Romania.
Dacia's sales have tripled in the past five years to 311,874 in 2009. Dacia fully expects the Duster to build on the brand's success worldwide.