Dacia Logan creator will build the $5,600 car in India for Renault

Article by Christian A., on December 19, 2012

Renault’s rivals in India should be alarmed with the task that Renault-Nissan CEO Carlos Ghosn has given to Gerard Detourbet, who is responsible for the Logan. Detourbet is now working on an even less expensive vehicle program for India that can compete with very fuel-efficient companies like Maruti Suzuki and Hyundai.

If Detourbet succeeds, Renault will then have a new weapon with which to beat rivals in emerging markets around the world. Earlier this year, the 66-year-old Detourbet transferred to Chennai, India. He has been successful at creating a supplier network in India with a strong team of local executives, some of whom were stolen from the competition.

In a recent interview, Detourbet said that he doesn’t plan on “poaching” people but that these people from Suzuki and Hyundai tend to approach him.

He referred to India as a major auto market that could grow at a breakneck pace with unbelievably low prices. Suzuki certainly has a hold in India with models from its Maruti subsidiary beginning below 250,000 rupees ($5,600/3,550 euros) and making up for 1 million registrations a year in a market of 2.6 million.

In addition, Hyundai has made bold inroads lately with its Eon minicar, priced nearer to 300,000 rupees. Renault's new "sub-entry" architecture will introduce more spacious cars for a comparable price tag and lead to at least one additional model for Nissan.

The Chennai factory of Renault and Nissan already builds pricier vehicles like the Pulse and Micra subcompacts, accounting for a combined 3% market share in India for April-November.

Upholding Dacia’s new styling character, the new Logan features a more dynamic exterior design which highlights a flowing form in its front fascia. It is made with the most perceptible grilles as well as headlights which feature a more definite design common to the new models. Its rear emphasizes a robust nature which debuts new lights as well as a design set to showcase the vehicle’s spaciousness. This upgrade in the styling gives it a more harmonious feel and added elegance.

Impressive spaciousness for an affordable price

This new version stays as a true family car which provides first-class practicality and comfort for five adult passengers and manages to uphold impressive spaciousness for an affordable price. A standard affordable car in Europe provides 178 mm of knee room and 510 dm3 VDA of boot. The new Logan complies with this standard and highlights a 60/40 split-folding rear bench which is dependent on the trim levels.

New Sandero, Logan and Sandero Stepway provide Dacia with a more upmarket and assertive styling

Dacia’s new concept design emphasizes strength and quality as well. The three newly restyled models highlight similar front ends that radiate outwards the grill from the signature Dacia logo. They also feature large grilles and headlights the gives them a more expressive look.

Its body proportions underline an impression of sturdiness which is complemented with a waist line that is well-sculpted. The three new models also feature emphatic flanks and wheel arches.

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