Dacia not planning to make any discounts in the UK

Article by Christian A., on December 7, 2012

Renault is busy preparing for the launch of Romanian brand Dacia in the UK. However, senior officials clarified that it’s not yet sure if it will be permanently available in Renault’s showrooms. Despite the uncertainty, its models will be sold with absolutely no discounts. Renault UK and Dacia representatives were at the international press launch of the new Sandero and Sandero Stepway.

They were very firm in saying that the models will be marketed and sold at low list prices but it will definitely not go lower. This strategy is a contrast to how most volume-brand cars are marketed in Britain. They’re sold through either dealer- or manufacturer-funded list price offers.

Renault UK managing director Thierry Sybord said that Dacia’s policy of offering “transparent value-for-money” is a key aspect of the brand. He said that he believes British buyers will like the “simplicity” of purchasing a Dacia. But then, he is prepared to pull out the brand if he’s wrong.

Renault only has a tentative plan for the rollout of Dacia in the UK. It banks on the worldwide success of Dacia and the fact that it’s not pressured to push these cars to the market. All Renault dealerships have bought into the Dacia franchise. The showrooms will have either a specially branded ‘Dacia Corner’ or some external ‘Dacia Boxes’ on its open space.

In line with Dacia’s new styling identity, the New Logan carries a more dynamic exterior design with a more flowing front. The brand’s new approach to styling is most evident in the vehicle’s headlights and grille, both of which feature a more emphatic design. The New Logan’s rear emphasizes the robust nature of the vehicle, with its new lights and spacious design. This styling upgrade lends a harmonious look and an additional touch of elegance to the car.

The New Logan provides top-notch comfort as well as practicality for five adults. It also remains to be a true family car and continues to boast impressive spaciousness. Considered to be Europe’s least expensive car, the New Logan offers occupants a knee room of 178 millimeters and a boot space of 510 dm3 VDA with its seats up. This is unrivalled performance in its segment. Moreover, the new model has 60/40 split-folding rear bench, which depends on the trim level.

What’s more, Dacia's new design identity highlights strength and quality. The brand’s three restyled models share a similar harmonious front end, which radiates outwards from the logo in the grille. The large headlights and the grille lend a more expressive face to these cars.

As for the car’s profile, the proportions of its body to its glazed surfaces emphasize its robust appearance, thanks to its sculpted waist line, its more emphatic wheel arches, and the flanks on every new model.

Topics: dacia, uk, discount

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