Daimler allows Chinese officials to pop out vehicle hoods in bid to catch Audi, BMW

Article by Christian Andrei, on June 3, 2014

Daimler has been behind its major rivals in China, the largest vehicle market in the world. In fact, it sold just 228,000 cars in China in 2013, compared to Audi’s almost 492,000 and BMW’s over 362,000 deliveries. To catch up and even surpass them, Daimler is doing what was once regarded as unthinkable for the German carmaker – allowing access to new Mercedes-Benz models and suiting engines to Chinese regulations.

The carmaker’s continued lag in China has been attributed to it doubts over the sustainability of growth in the country. Likewise, German labor union has been putting up strong resistance to shifting output from Daimler's Sindelfingen plant.

Also, Daimler had been very wary of sharing technological know-how over concerns of piracy. But now Chinese authorities have taken significant steps to crack down on copyright violations, Daimler has become more lenient in popping the hoods of its vehicles for them.

Likewise, Daimler executives have realized that closer cooperation is the best option to take if they want to catch up with Audi and BMW in China, which has been growing substantially through the years. In fact, Daimler is commencing production of its new-generation C class both in China and Germany.

In the past, Daimler would delay production in China by months. Daimler’s joint venture with Beijing Automotive Group Co., Beijing Benz Automotive Co. (BBAC), is currently constructing a new production line for the Mercedes GLA compact.

Before the joint venture could the C class and the GLA, it must have models must undergo a 160,000km emission durability test and a regulation test with Chinese authorities – processes that may take up to a year.

The processes also entail allowing Chinese officials to take samples of components and make detailed measurements. Rene Reif, head of engineering and manufacturing at Beijing Benz, remarked that “to put it bluntly,” Daimler is transferring know-how. [source: automotive news - sub. required]

Topics: daimler, china, audi, bmw

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries