Daimler and BYD Auto’s new joint venture brand will be called Denza

Article by Christian A., on March 27, 2012

Denza is the name of the new joint venture brand entered by Daimler and Chinese car maker BYD Auto, according to sources from Mercedes-Benz. Denza is formed as a brand that only caters to the Chinese market. Denza will serve a lineup of affordable electric powered vehicles – the first of which will be presented on April 23 at the Beijing motor show.

The first Denza model is based on the discarded underpinnings of the first-generation Mercedes-Benz B-class, a car that was initially meant to use batteries placed in its flat floor structure. This first model was developed in a joint engineering effort between Daimler and BYD, a partnership made official in 2010 by Daimler chairman Dieter Zetsche and BYD president Wang Chuanfu.

Not much is known about the new zero-emission five door hatchback but according to Autocar sources, a team from Daimler has led the styling, body and chassis engineering. Meanwhile, BYD offers expertise on the electric driveline system. Before BYD became active in the automotive industry, BYD had become famous as the lithium ion battery supplier for Nokia, Motorola and other mobile phone manufacturers.

It’s believed that the new car will have some features of the BYD E6’s driveline, which is equipped with a very advanced lithium-ion phosphate battery. In addition, it has a range of up to 186 miles in calm weather conditions.

BYD has officially stated that before the first Denza model is introduced, it has built as many as 309 E6s – about 40 of which were being tested for their durability as part of a fleet operated by the Pengcheng Electric Taxi Company in the city of Shenzhen with a total of 1,864,114 miles. [source: Autocar]

Topics: daimler, byd

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries