Daimler apologizes over use of Che Guevarra’s image in promo

Article by Anita Panait, on January 17, 2012

Daimler AG issued an apology Thursday for using an image Ernesto "Che" Guevara on its promotional presentation for Mercedes-Benz cars at the International Consumer Electronics Show in Las Vegas. A few days before, Mercedes chief Dieter Zetsche presented a reproduced Alberto Korda photo of Guevara. The image, however, was edited as the star located at Guevarra’s beret was replaced by Mercedes’ corporate logo.

In a statement to msnbc.com, Daimler said the picture was just "one of many images and videos in the presentation," intended to represent "the revolution in automobility enabled by new technologies, in particular those associated with connectivity." The company noted that it was not condoning the life or actions of Guevarra or “the political philosophy he espoused."

The move gained negative reactions from activists. "Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars," headlines a blog post from the Heritage Foundation, a conservative political group in Washington.

The post, written by Heritage Vice President Mike Gonzalez, described Guevara as a psychopath who has a “sadistic lust for blood” and who “killed for pleasure.” Guevarra is an Argentine who led a communist revolution in Cuba, giving rise to Fidel Castro’s power. The photo was a symbol of communist revolutionary movements from the 1960s to the '70s. [source: MSNBC]

Topics: daimler

If you liked the article, share on:

Pin It

Comments

Recommended

Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries