Daimler apologizes over use of Che Guevarra’s image in promo

Article by Anita Panait, on January 17, 2012

Daimler AG issued an apology Thursday for using an image Ernesto "Che" Guevara on its promotional presentation for Mercedes-Benz cars at the International Consumer Electronics Show in Las Vegas. A few days before, Mercedes chief Dieter Zetsche presented a reproduced Alberto Korda photo of Guevara. The image, however, was edited as the star located at Guevarra’s beret was replaced by Mercedes’ corporate logo.

In a statement to msnbc.com, Daimler said the picture was just "one of many images and videos in the presentation," intended to represent "the revolution in automobility enabled by new technologies, in particular those associated with connectivity." The company noted that it was not condoning the life or actions of Guevarra or “the political philosophy he espoused."

The move gained negative reactions from activists. "Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars," headlines a blog post from the Heritage Foundation, a conservative political group in Washington.

The post, written by Heritage Vice President Mike Gonzalez, described Guevara as a psychopath who has a “sadistic lust for blood” and who “killed for pleasure.” Guevarra is an Argentine who led a communist revolution in Cuba, giving rise to Fidel Castro’s power. The photo was a symbol of communist revolutionary movements from the 1960s to the '70s. [source: MSNBC]

Topics: daimler

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries