Daimler CEO is confident of success of new Smart ForFour

Article by Christian Andrei, on June 1, 2014

Dieter Zetsche, chief executive of German carmaker Daimler AG, is confident that the all-new Smart ForFour minicar will be successful and will help the brand post its first profit. He remarked that the ForFour is an extended ForTwo, having the attributes of the latter like wider interior relative to length and a rear-mounted engine.

Annette Winkler, chief of the Smart brand, described the ForFour as “the station wagon version of the ForTwo.” Smart rolled out the ForTwo in 1997 and the vehicle was an instant success being as the only two-seat microcar available in the market.

The original ForFour, however, failed to claim similar success. After its launch in 2004, the ForFour was discontinued in June 2006 with just 133,000 units sold. Daimler co-developed the all-new ForFour with Renault.

In fact, it shares many parts with the new third-generation Renault Twingo. Both the ForFour and Twingo are bound to be produced on the same platform at Renault's Novo Mesto plant in Slovenia.

Although the two vehicles share several parts, Zetsche said the ForFour will be “a true Smart” offered at a competitive price and represents a unique selling proposition that customers “cannot get from competitors.”

He remarked that the first-generation ForFour didn’t have proper Smart genes, saying that the old and new models had nothing in common, save for some styling cues.

According to Zetsche, he is confident that the ForFour production is a feasible plan bound for proper execution. Smart is set to unveil the second-generation ForFour and third-generation ForTwo this summer, with sales commencing in Europe this autumn. [source: automotive news - sub. required]

Topics: smart, daimler

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries