Daimler CEO says Google won’t become a volume carmaker

Article by Andrew Christian, on February 12, 2015

Daimler AG chief executive Dieter Zetsche believes that tech companies like Google would not become volume carmakers, even if they could possibly disrupt the auto industry that is becoming more focused on software and automated driving.

Just in the past few years, carmakers and tech firms based in Silicon Valley companies have become more inter-dependent, mainly because the development of next-generation cars requires development of advanced software and sensors.

Zetsche remarked that Google’s objective in unveiling an advanced self-driving car in 2014 might be to get a better understanding on how cars are used, instead of becoming a carmaker itself. "Google and the likes want to get involved, I don’t think in the first place to build vehicles," Zetsche said.

He noted that the tech giant was studying the home, the office and the car as places where people spend time. He said that there is a need to understand the extent that tech firms and carmakers are complementary, are dependent, and are competitors.

Daimler, meanwhile, will focus on controlling data from autonomous and other cars. He remarked that high safety with Mercedes-Benz does only not mean protection from accidents, but also safety of their personal data.

Zetsche that to provide that, Daimler have to keep control, adding that it can’t do that when data is collected by Google.

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