Daimler CEO wants more financial incentives for consumers to buy electric vehicles

Article by Christian Andrei, on November 12, 2010

During a speaking engagement in Stuttgart last Thursday, Dieter Zetsche, Daimler AG’s CEO, said that governments must offer consumers financial incentives to buy electric vehicles to help compensate for the extra cost for manufacturers to build cars.

Zetsche says the costs of electric autos might run several thousand Euros more than conventional vehicles for the foreseeable future.

Daimler is creating battery-powered versions of the gull-wing SLS sports car and two-seater Smart city car to meet regulatory demands to decrease carbon-dioxide emissions and compete with BMW AG.

Daimler makes Mercedes-Benz cars and trucks. Zetsche says that manufacturers will have difficulty making a profit from electric vehicles, which will likely account for less than 10 percent of the cars on the road in 10 years.

He adds that the growth of electric car sales will happen “in many small steps.” During a company event that talked about sustainability and ethics, Zetsche said that government incentives for electrical cars must be linked to technological advances like battery performance.

Aiming to produce over 10,000 electric cars by 2012, Daimler is building a factory in eastern Germany to make lithium-ion power packs. [via Bloomberg]

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016