Daimler CEO wants to make the next decade a ‘Mercedes decade’

Article by Christian Andrei, on September 20, 2011

Even when the economy is uncertain, Daimler AG CEO Dieter Zetsche continues to be optimistic that the automaker is prepared for the future, specifically since it launched a new plan that extends until 2020. Zetsche sent employees a letter that states that the company is ready to adapt to the anticipated changes in the industry.

He also said, “We look forward to working with you to make the next decade a 'Mercedes decade'." This letter also had the signatures of the other members of the Mercedes Benz Cars management board.

Included in Mercedes-Benz Cars are the brands: Mercedes, Smart and Maybach. In this letter, Zetsche said that the automaker is ready for “short- to mid-term market weakness", according to Autonews. He said that the company is pursuing a long-term plan with its new strategy that covers until the next decade.

Experts say that by 2020, the demand for cars will rise at a quicker rate than the overall global economy. He added that in the next four years, Daimler will expand its lineup with 10 new models.

Five new models will be added to the compact segment. Most of these are targeted at the younger generation. Daimler will also release additional variants of the next S class, one more appealing SUV, and other models like the CLS Shooting Brake.

Topics: daimler, ceo

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