Daimler examining whether to build Mercedes-Benz cars in Russia

Article by Christian A., on April 1, 2014

Earlier today we’ve told you that Daimler and BAIC are investing 1 billion euros in order to more than double Mercedes-Benz production in China. Still, it seems that this isn’t enough for Daimler to overtake its German rivals such as BMW and Audi, in order to become the world’s top-selling luxury automaker.

Apparently, the German company is now considering to expand its global production in Russia. "We have been looking at the basic parameters and potential of local production of passenger cars in Russia and have held various discussions," Daimler said today in a statement. The bad news is that Daimler didn’t offer too many details or disclose which companies it is talking to.

Daimler has very ambitious plans and wants to expand production to meet 2020 growth targets and build more vehicles near the markets they are sold. CEO Dieter Zetsche disclosed the fact that he wants the to regain the top spot in global luxury sales. For those who don’t know, Mercedes-Benz lost this position back in 2005, when BMW became the king, while in 2011 also lost the second place to Audi.

Despite a slowdown, Russia remains an attractive market for Mercedes-Benz as 2.78 million cars were sold last year. In 2013, Mercedes-Benz sold 44,376 cars in Russia, while BMW managed to sell 42,071. Audi sold only 36,150 vehicles in 2013. Still, Daimler’s expansions plans come when the United States and European Union imposed sanctions on Russian individuals over the country’s annexation of Crimea.

Last week we announced you Russia’s decision to stop buying imported vehicles. Currently, Daimler has a heavy trucks joint venture in Russia with OAO KamAZ, which uses Mercedes-Benz cabs, while engines and axles are supplied to KamAZ. Daimler holds a 15 percent stake in KamAZ. Moreover, an older version of the Sprinter van is built in Russia. [source: Bloomberg]

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries