Daimler is on track to meet the sales target for this year

Article by Christian Andrei, on September 8, 2011

Daimler AG reported that sales of its Mercedes-Benz brand premium cars have increased by 7.9 percent to 87,384 units in August. The achievement reaffirms the company’s volume target for 2011 brought about by a forecast of a strong demand in the second half.

According to Joachim Schmidt, the sales boss of Mercedes, the sales record during the past eight months have made “a very good basis” to meet the full-year goal of selling more than 1.35 million Mercedes-Benz units and Smart ForTwo, higher than ever before. Since the start of 2011, the company has delivered 798,306 units, which is an increase of 8.5 percent from the figures it achieved in 2010.

Last year, the company’s sales reached almost 1.28 million units for Mercedes and Smart cars. Meanwhile, the company achieved an increase in sales in China of just 3.2 percent in August to 13,812 units because of the low demand for the company’s aging C-class vehicle, which is its biggest model-line in terms of volume.

However, sales during the first eight months increased 35.8 percent to 120,234. The company announced last month that it forecasted "clear growth" in sales in the Chinese market by the third quarter, when the revamped C-class variant becomes available.

On the other hand, the company sold 19,412 units in its German home country in July, which is an increase of 23.2 percent compared to the 2010 figures. The German sales were boosted by the availability of the new generation C class.

From January to August, Mercedes-Benz delivered 165,523 units in Germany, which is a gain of 2.3 percent. In totality, sales of Mercedes units rose 13.8 percent in Western Europe last month to 32,940. During the first eight months, the brand’s sales increased 0.4 percent to 323,084 units.

Topics: daimler, sales

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