Daimler lures designer Achim Badstuebner away from Audi

Article by Anita Panait, on November 21, 2013

Daimler has snatched away the chief of Audi's Munich design studio, Achim Badstuebner. The German carmaker has tapped Badstuebner to lead exterior design at Audi rival Mercedes-Benz, effective January 1, 2013, according to Gorden Wagener, Daimler's chief designer. Badstuebner had been with Audi for 13 years, serving as head of the carmaker’s exterior design before leading the Munich design studio.

He was regarded as one of the public faces of Audi's design department. He was also responsible for some of the most successful current designs at the carmaker, having led the design of the single-frame Nuvolari grille, which has become a signature styling element across the Audi lineup. His most recent conquest included giving shape to Audi's new entries in the crossover segment, like the compact Q3 that is set to be rolled out in the United States at the end of 2014.

Badstuebner is replacing Robert Lesnik, who will be promoted to take on broader duties. Badstuebner will report to Lesnik. Wagener remarked that hiring Badstuebner is part of a restructuring that Audi is currently working on.  Wagener recently snatched Claudia Roeckle, a designer from Porsche, another VW Group company. Roeckle is now a manager in the creative color and trim department at Mercedes-Benz.

Topics: daimler, audi

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries