Daimler overhauling Mercedes-Benz product development

Article by Christian A., on May 22, 2012

Daimler is overhauling its product development organization and will be revising its structure as well as some of its executives’ responsibilities. Daimler, the parent company of Mercedes-Benz, believes that the realignment will make processes more efficient. It also creates synergies, spurs innovation and enhances quality.

According to product development chief Thomas Weber, Daimler aims to expand model offerings; create hybrid, plug-in hybrid and electric vehicles; reduce carbon dioxide emissions; implement Mercedes' design strategy; and boost vehicle connectivity. The product group managers of Daimler are now aligned with segments. Uwe Ernstberger is the chief of sports cars and the large Mercedes-Benz model lines with rear- and all-wheel drive.

The C and E class and their variants are headed by Michael Kraemer. Joerg Prigl is tasked with the recently set up New Compact Car Group and its offshoots. This group also covers new generations of the A class and B class and of a compact SUV and coupe.

A matrix arrangement is used by five r&d divisions with three product group chiefs. Meanwhile, Stephan Wolfsried is the leader of the recently consolidated Vehicle Functions and Chassis division. It manages normal production and preliminary development issues related to chassis and driver assistance systems, active safety, aerodynamics, as well as noise, vibration and harshness.

Thomas Merker is the successor of Ulrich Mellinghoff, who is set to retire. Merker will take over Body, Safety and Telematics. Bernhard Heil will still be the head of the powertrain area.

Herbert Kohler will be the head of two previously separate research areas, Corporate Research and Sustainability, which have since been consolidated. According to Harald Kroeger, the former chief of quality management for Mercedes-Benz Cars, he is the head of the newly created e-Drive & Electric/Electronics area. These functions were in separate research areas.

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries