Daimler raises prices of its slow-selling Maybach line for the 2012MY

Article by Christian Andrei, on December 28, 2011

Daimler is raising the prices of its slow-selling Maybach line by 1% when the rational move would have been to drop the prices of its struggling models. The 2012 Maybach 57 has a starting price of $379,050 (an increase from its $375,200 price tag in 2011). The 57 S is priced at $418,950 (a climb from $414,700). The 62 has a starting price of $430,450 (from $426,200 in 2011) and the 62 S has a price tag of $470,350 (from $465,700).

The Landaulet, with a price of $1.38 million, is the only model that hasn’t had its price changed. All of these prices exclude a destination charge of $2,750. Of course, a 1% increase won’t discourage someone who’s capable of spending $400,000 on a car but then, it isn’t likely to result to much profits for Daimler too.

In 2010, only 157 cars were sold. If 200 Maybachs are sold next year, this would mean an average increase of about $4,500 and would add just $900,000 to its earnings.

The problem is that if it loses potential customers to rivals like Bentley or Rolls Royce, Maybach would record a loss of revenue on the deal. Observers don’t think Maybach would be around for long anyway. The price increase won’t make much of an impact at all as it would take a miracle to save the brand.

The new Maybach saloons – 57, 62, 57 S and 62 S – take pride of their new chrome radiator grille that is available in two meticulously crafted variants. The arrow-shaped grille on the Maybach 57 and 62 models features 20 fine longitudinal bars; and on the 57 S and 62 S Maybach models comes with 12 solid double louvres with a "shadow strut" that highlight their dynamic potential.

Both radiator grilles are now larger dimension-wise as well as higher and more upright than before. They are now also positioned further forward in the direction of travel. Moreover, the modified bonnet of these new Maybach saloons has been elevated with a higher front upper edge. This longer bonnet now features sharply defined contours and shaped edge – resulting to a more arrow-like shape that is now more expressive than before. These saloons are also provided with a restyled, horizontally structured bumper trim for a wider front appearance.

On the other hand, the LED daytime driving lights of the 57, 62, 57 S and 62 S -- bordered with a chrome insert – are now integrated into the outer air intakes. Maybach also provided these saloons with aerodynamically optimized exterior mirrors that allow for less driving noise. These mirrors also feature a large surface that helps enhance vision.

The rear end of the 57, 62, 57 S and 62 S saloons is marked by dark red tail lights made from high quality and exquisite material. These taillights come with chrome embellishment and chrome trim on the handle in the boot lid.

The new Maybach 57 and 62 saloons ride on high-sheen 21-spoke 19-inch wheels in titanium silver while Maybach 57 S and 62 S models will don -- as standard -- new 12-spoke 20-inch wheels in noble sterling silver.

Maybach 57, 62, 57 S and 62 S could be finished in new exclusive Bahamas Blue paint. These revisions allowed these new Maybach saloons to become 11 mm longer and 17 mm wider (exterior mirrors are folded out).

Topics: daimler, maybach

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