Daimler, Renault considering developing premium vehicles together

Article by Christian Andrei, on October 26, 2011

After talks with Aston Martin collapsed, it seems that Daimler turned its attention to Renault as CEO Dieter Zetsche told the French executives that they are considering developing premium vehicles together. And as expected, the French manufacturer is interested in the proposal as long as this is profitable for both parts.

"Dieter Zetsche spoke to our leadership," said Jerome Stoll, executive vice president sales and marketing at Renault. "Everything is possible, so long as it makes sense commercially for both partners. Mr. Zetsche said the premium segment is not taboo."

This comes as the perfect plan, as Renault is already developing new premium products, such as the new Espace large minivan, which will be introduced on the market somewhere in 2014.

And the new partnership will not be something new for Daimler, as it already signed a deal to cooperate with Renault and Nissan in order to develop small cars, commercial vehicles but also new powertrains. Moreover, the partnerhip with Daimler also means that Renault will develop high quality cars, inspired a little by Mercedes-Benz.

Renault Latitude is aptly named for being a saloon car of a bigger size. With refined lines and even proportions, customers can be very confident of the superior comfort and safety the car provides. Getting into the cabin validates this impression, thanks to its layout optimised for the occupants and the use of premium materials with meticulous workmanship and luxurious finish.

Latitude joins the Renault vehicle stable as a large saloon measuring 4,897mm long, 1,832mm wide, and 1,483mm tall. The wheelbase is 2,762mm, with a front overhang of 1,035mm and a rear overhang of 1,100mm.

The distinct impression of balance is seen from the Latitude’s front. Bi-xenon cornering headlamps are set on each side of the chrome grille. The lines formed by these lights flow to the rear along a sleekly curved waistband that unifies the body and boot to effect a premium presence. The long bonnet and moulded wheel arches also add to the saloon’s luxurious stance.

Unique rear lights, which integrate LED and conventional lights, are part of the car’s set of contemporary design details.

Renault Latitude has an automatic panoramic glass sunroof that acts as a skylight for the interior, while creating a seamless connection between the windshield rake and the rear window with its exterior gloss black finish. The saloon’s stylishness is also underlined by a chrome arch framing the side windows.

ENTICING INTERIOR

Once the Latitude’s doors open, the central coloured TFT (thin film transistor) screen on the instrument panel steadily illuminates, seemingly greeting the driver. Turning the engine on then lights up the LED backlit meters, showing the gauge graduations while the needles swish initially.

Latitude for the European markets feature a capacious and vastly-equipped cabin featuring a uniquely premium-looking dashboard fashioned from exquisite materials. The dash’s upper part curves subtly to unify with the broad centre console’s vertical lines. The driver aid and travelling comfort controls are intuitively placed on the console or steering wheel.

Topics: daimler, renault

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