Daimler, Renault considering developing premium vehicles together

Article by Christian Andrei, on October 26, 2011

After talks with Aston Martin collapsed, it seems that Daimler turned its attention to Renault as CEO Dieter Zetsche told the French executives that they are considering developing premium vehicles together. And as expected, the French manufacturer is interested in the proposal as long as this is profitable for both parts.

"Dieter Zetsche spoke to our leadership," said Jerome Stoll, executive vice president sales and marketing at Renault. "Everything is possible, so long as it makes sense commercially for both partners. Mr. Zetsche said the premium segment is not taboo."

This comes as the perfect plan, as Renault is already developing new premium products, such as the new Espace large minivan, which will be introduced on the market somewhere in 2014.

And the new partnership will not be something new for Daimler, as it already signed a deal to cooperate with Renault and Nissan in order to develop small cars, commercial vehicles but also new powertrains. Moreover, the partnerhip with Daimler also means that Renault will develop high quality cars, inspired a little by Mercedes-Benz.

Topics: daimler, renault

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