Daimler resurrects Maybach name in Mercedes-Benz Maybach S-Class

Article by Christian A., on April 16, 2014

The much-coveted Maybach name will soon be revived through an exclusive version of Mercedes-Benz S-class limousine that will be featured at the Guangzhou and the Los Angeles auto shows in November, a person privy with Daimler’s plans told Reuters. Daimler discontinued the Maybach in 2012.

The Maybach S class will be feature soft-touch leather and bespoke materials and will have an asking price that is over double the EUR165,000 ($228,000) tag of the Mercedes S600, the source said. Automotive News Europe, citing company sources, reported in January that Daimler planned to recycle the Maybach name for a flagship S class model.

The source said that Daimler expects the Maybach S class to help Mercedes-Benz capture customers from other high-end brands as well as entice a growing class of ultra-wealthy clients in Asia and the United States. Mercedes’ main rival, BMW, won’t just sit back and relax as it is also slated to unveil a concept version of 9-series limousine at the Beijing auto show this week.

The wheelbase of the Mercedes Maybach will be 20 cm longer than the extended version of the S class, making it the longest limousine in the carmakers range until the arrival of the longer Pullman version. Daimler stopped producing Maybach limousines after efforts to sell the vehicles failed to gain traction with customers.

The limousines were highly coveted celebrities like Jay-Z, Roman Abramovich, and King Juan Carlos of Spain, but Mercedes only sold 200 Maybachs in 2011. The carmaker is currently developing the Mercedes Pullman "state limousine" for ferrying politicians.

The armor-plated version of the much longer Pullman is expected to cost up to $1 million, the person privy with Daimler's plans divulged. It is expected to have a wheelbase that is a meter longer than in the current S class.

If you liked the article, share on:

Pin It

Comments

Recommended

Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries