Daimler resurrects Maybach name in Mercedes-Benz Maybach S-Class

Article by Christian A., on April 16, 2014

The much-coveted Maybach name will soon be revived through an exclusive version of Mercedes-Benz S-class limousine that will be featured at the Guangzhou and the Los Angeles auto shows in November, a person privy with Daimler’s plans told Reuters. Daimler discontinued the Maybach in 2012.

The Maybach S class will be feature soft-touch leather and bespoke materials and will have an asking price that is over double the EUR165,000 ($228,000) tag of the Mercedes S600, the source said. Automotive News Europe, citing company sources, reported in January that Daimler planned to recycle the Maybach name for a flagship S class model.

The source said that Daimler expects the Maybach S class to help Mercedes-Benz capture customers from other high-end brands as well as entice a growing class of ultra-wealthy clients in Asia and the United States. Mercedes’ main rival, BMW, won’t just sit back and relax as it is also slated to unveil a concept version of 9-series limousine at the Beijing auto show this week.

The wheelbase of the Mercedes Maybach will be 20 cm longer than the extended version of the S class, making it the longest limousine in the carmakers range until the arrival of the longer Pullman version. Daimler stopped producing Maybach limousines after efforts to sell the vehicles failed to gain traction with customers.

The limousines were highly coveted celebrities like Jay-Z, Roman Abramovich, and King Juan Carlos of Spain, but Mercedes only sold 200 Maybachs in 2011. The carmaker is currently developing the Mercedes Pullman "state limousine" for ferrying politicians.

The armor-plated version of the much longer Pullman is expected to cost up to $1 million, the person privy with Daimler's plans divulged. It is expected to have a wheelbase that is a meter longer than in the current S class.

If you liked the article, share on:

Comments

Recommended

BMW dealers have a problem, a good problem. The demand for the 2017 BMW 5 Series is very high, they cannot attend to all the customers. But actually, supplies are...
by - April 27, 2017
After unveiling the next generation Odyssey at the 2017 North American International Auto Show in Detroit, Honda has officially commenced production of the minivan. As planned, Honda is now assembling...
by - April 27, 2017
All is set for the unveiling of the comeback model for Fisker Inc., founded and led by well-known automotive designer Henrik Fisker. For those who are following Fisker’s latest and...
by - April 27, 2017
Numerous images were leaked at the end of last year. While we’re privileged to have received hints about the anticipated BMW M5 F90, it didn’t give us a full and...
by - April 27, 2017
Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries