Daimler launched its flagship 2014 Mercedes-Benz S-Class sedan less than three months ago but already, over 30,000 orders have been received. In a statement last Friday, Ola Kaellenius, the new head of sales and marketing at Mercedes-Benz Cars, said that the new S class is now back to the top of the list when it comes to new vehicle registrations in Germany and in other countries in Europe.
In 2012, more than 65,000 S-class cars were sold. Last week, the new model, a cornerstone of the group's growth strategy, arrived at U.S. showrooms after making its debut in late July in Europe and in China at the end of September. The sixth-generation S class has a starting price of almost 72,000 euros ($92,600) with tax.
This model comes with the highest levels of comfort, which include air purifiers for customers in China (the car's largest market).
As Daimler has dropped Maybach, the S class has an even more significant role at the top of the Mercedes range. The S class used to be available in only three body styles but it’s now offered in six styles.