Daimler says Mercedes-Benz C-class spoof ad showing Adolf Hitler is inappropriate

Article by Anita Panait, on September 2, 2013

Daimler labeled a spoof ad that featuring a Mercedes-Benz C-class sedan running over a young Adolf Hitler as "inappropriate." The 80-second spoof video, created by students at Germany's Ludwigsburg film academy, shows a C class intentionally driving at a young Hitler in Braunau am Inn, Austria. The video clip is intended to demonstrate what the Mercedes-Benz C-class Collision Prevent Assist might do if it could think.

The clip shows sedan braking to avoid a group of children before hitting the young Hitler. Following the scene, a subtitle appears with the words: "Mercedes Benz -- automatic braking system -- detects dangers before they arise."Tobias Haase, the video's director, remarked to Germany's dpa that since Mercedes sells its vehicles on smart technology that prevents accidents, they wanted to pose the question of “what might happen if technology had a soul."

The video clip also has a disclaimer saying that it is not connected to Daimler. Despite that, Daimler is not amused by the clip. In a statement said that it is entirely inappropriate to “use the death of a person/child or contents related to National Socialism in an advertising spot, even though it is a fictitious spot.”

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