Daimler to boost Mercedes-Benz output to 2.7 million units by 2020

Article by Christian A., on January 20, 2012

Daimler intends to increase its output of Mercedes-Benz brand automobiles by more than 100% to 2.7 million units by 2020 as part of its efforts to become the biggest luxury vehicle manufacturer in the world, Manager Magazin reported. The German business magazine also said that Daimler CEO Dieter Zetsche intends to construct a new facility in China. The company also plans to build another plant in either Mexico or the United States in order to meet the target.

Daimler has vowed to outperform competitors Audi and BMW as the leading automakers of luxury vehicles by 2020. Last year, it sold 1.26 million Mercedes units, around 120,000 short of the BMW brand. Daimler intends to be at par with the volume target with an operating margin of at least 10% in 2020, the German magazine reported, citing sources within the automaker.

The magazine further cited Daimler executives as saying that by 2018 or as early as 2017, a new facility in North America would begin building the next-generation A class with the automaker's strategic partner Nissan.

The automakers disclosed earlier this month that the Nissan factory in Decherd, Tennessee, would manufacture four-cylinder gasoline engines beginning in 2014 to be utilized in Infiniti vehicles and in Mercedes C-class sedans that will be assembled at a Daimler plant in Tuscaloosa, Alabama.

A spokesperson for Mercedes declined to comment, but reiterated the company's 2015 car sales target of 1.6 million.

If you liked the article, share on:

Pin It

Comments

Recommended

Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries