Daimler is thinking about producing a compact Mercedes-Benz passenger cars with alliance partner Renault-Nissan, according to a report by the German business daily Financial Times Deutschland. No sources were cited. Renault-Nissan and Daimler became partners in 2010 for pool development and the making of small cars and engines.
According further to the report, the first cars may be produced jointly beginning in 2016 in eastern Europe. It may have a compact Mercedes SUV produced together with vehicles from Infiniti, Nissan's premium brand. The B-class compact will be built at Mercedes-Benz’s plant in Kecskemet, Hungary.
It will start to produce the CLA compact coupe in 2013. The company aims to increase volume sales and to attract younger consumers by extending its lineup of compact vehicles from two models (the A class and B class) to five models with the addition of the coupe, SUV and shooting brake.
IHS Automotive said that annual sales of Mercedes compact cars are predicted to hit 500,000 beginning in 2015, making up a third of the cars produced by the automaker then.
Last year, Mercedes sold 178,000 compact cars. Daimler's joint production with Renault-Nissan may help reduce the gap with BMW and Audi whose operating margins of 11.6% and 11.5%, respectively, in the second quarter surpassed Mercedes’ 8.6%. Metzler Bank analyst Juergen Pieper said that Mercedes is falling behind major rivals and has been facing a ton of pressure for the past year to report better results.
The Mercedes-Benz CLA-Class is built to produce a new series, being an international leader in aerodynamics (Cd value of 0.22 for the BlueEFFICIENCY Edition), world-class coupé style, and optional 4MATIC all-wheel drive. As a brand new 4-door coupé, it is patterned from the CLS, whose style concept has produced a lot of followers since its launch in 2003. The rookie features the COLLISION PREVENTION ASSIST, a basic setup of a radar-based braking system which is capable of letting the driver be aware of an obstacle once the car's speed hits 7 km/h and to start accurate braking when the driver uses the brake pedal.
Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars Dieter Zetsche said that the impact made by the Concept Style Coupé was astounding. So far the comment most often heard was to immerse the vehicle in series production, and that's what they are up to right now. The CLA is a vehicle that doesn't mix mediocrity with mid-range. Its strong style emphasizes the athletic image of the Mercedes-Benz.
Staying true to its athletic stature, the CLA is offered with max torque turbo engines that deliver up to 155 kW (211 hp), 4MATIC all-wheel drive and sports suspension. The technical features of this latest design icon boast of a new auto record in aerodynamics for cars in series production (Cd value: 0.22) and a lot of other assistance features that are driver-oriented, like the enhanced COLLISION PREVENTION ASSIST.