Daimler wants to end rebates on Mercedes-Benz units in China

Article by Anita Panait, on December 15, 2013

Daimler is working on terminating rebates on its Mercedes-Benz vehicles in China while trying to match the growth of its rivals in the luxury segment in 2014. Hubertus Troska, head of Daimler's operations in China, remarked that they are not aiming for volume at any price. "We're first tackling the positioning of the E and C class," he said, adding that the success of Mercedes-Benz in China "doesn't depend on the sales volume of 2014."

Daimler named Troska a year ago to fix its Chinese business, which was hindered by separate distribution structures for locally produced and imported Mercedes cars. Daimler has already merged the two sales operations and has strengthened its relationship with partner Beijing Automotive Group Co. by acquiring a 12 percent stake in the latter's BAIC Motor carmaking unit.

An improvement in its operations in China is crucial for the goal of Daimler chief executive Dieter Zetsche goal to exceed BMW Group and Audi in global sales of luxury vehicles by the end of the decade. Troska expects the Chinese car market, particularly the luxury segment, to gain over 10 percent in 2014, adding that they "want to grab our share of that."

Mercedes' sales in China this year are recovering following a 47-percent drop in February 2013. Its deliveries in the first 11 months of 2013 in China surged 10 percent to 194,500 -- which is still far behind BMW's 328,800 vehicles (20-percent gain), and Audi's 443,700 units (20 percent).

Mercedes managed to recover later in the year thanks to a revamped E class and a new version of the flagship S class. Troska reiterated a target to hike annual deliveries in China to 300,000 by 2015, with locally built vehicles accounting for two-thirds of the number.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries