Daimler wants to increase sales of its passenger cars by nearly 6 percent this year

Article by Christian Andrei, on August 3, 2011

After achieving record-breaking July retail volumes for its Mercedes-Benz brand, parent Daimler AG now predicts that it will be able to raise sales of its passenger cars by almost 6% this year.

Daimler said that Mercedes-Benz sales climbed by 2.7% to 100,391 vehicles in July. Since the start of 2011, the company has recorded sales of 710,922 cars, 8.6% higher compared to the same period last year.

In a statement, Mercedes sales chief Joachim Schmidt said that altogether, Mercedes-Benz and Smart brand are seeking to sell more than 1.35 million passenger cars for 2011 to make it the “best year in history."

In 2010, Daimler’s sales of its Mercedes and Smart vehicles reached nearly 1.28 million units. Last month, Mercedes-Benz brand’s sales in China declined by 2.5% to 14,248, partly attributed to the drop in demand for its aging c class, which is its largest model-line in terms of volume.

In the first half of the year, sales rose 41.7% to 106,422 units. Daimler said that it predicts that it will achieve "clear growth" in sales in China for the third quarter, which is when the facelifted c-class version arrives at the local market. In Germany, Daimler sold 23,098 cars in July, a 1.9% decrease.

From January to July, Mercedes-Benz accomplished the delivery of 146,111 cars, a 0.1% increase. Overall in western Europe last month, Mercedes sales dropped by 1.9% to 46,241 units. In addition, half-year sales of the brand increased by 0.4% to 323,084 units.

Daimler experienced a major growth in the U.S. in July as sales rose by 9.4% to 129,932. In the first half of the year, Mercedes-Benz sold 129,932 cars, higher by 7.3% compared to 2010 figures.

Topics: daimler, sales

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