Daimler will kill the Maybach brand in 2013 and replace it with S600 Pullman

Article by Christian Andrei, on November 25, 2011

After years of poor sales and massive losses, Daimler has finally decided to drop the Maybach super luxury brand in two years. Starting in 2013, the car will be replaced with the more expensive Mercedes-Benz S-Class flagship saloon. In an interview with German daily Frankfurter Allgemeine Zeitung, CEO Dieter Zetsche said that internally, extensive talks were held on which approach would have the most potential in the luxury segment.

He explained that the company then concluded that there would be no sense in developing a successor model for the present Maybach. Daimler has set a target for Maybach to have volumes of 1,000 cars annually. However, Maybach’s slump continued in 2010 with sales of just 200 cars.

“We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said. "Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-class, which will be offered in three wheelbase variations and six different body styles, including a top-of-the-range S600 Pullman.”

Maybach has been establishing new standards in the high-end luxury saloon segment since 2002 and, at the same time, continuing the tradition of legendary vehicles that were part of the elite German and international automotive manufacturing industry in the 1920s and 1930s.

Maybach is carrying this legacy forward by implementing major changes on its saloons, which are scheduled to be launched at Auto China 2010 in Beijing. The luxury brand is introducing a more stunning design and more extensive appointments and equipment in a move to consolidate its leading position in the high-end luxury car segment.

A Maybach flyer that dated back to 1930 had declared the carmaker’s aim to build “only the best from the best.” In particular, the brand seeks to give its customers their “ultimate” wish as it will distinctly possess the “finest” in terms of power and elegance.

Nonetheless, this aim still applies in its entirety to Maybach up to now and has inspired the carmaker to implement changes and facelifts to its high-end luxury saloons.

After changing their appearance, the Maybach saloons have come out with a uniquely effortless, striking, and superior charm. For one, their new imposing chrome radiator grille emphasizes their exceptional status.

These grilles are meticulously crafted in two variants: the Maybach 57 and 62 models, which both have grilles with 20 fine longitudinal bars, and the 57 S and 62 S Maybach models, which both have 12 solid double louvres with what is called a “shadow strut” that highlights their strength.

Both of these variants’ radiator grilles are arrow-shaped, are positioned higher than usual, have larger dimensions, and are placed more upright and thrusting forward to symbolize self-confidence and power.

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