Daimler will kill the Maybach brand in 2013 and replace it with S600 Pullman

Article by Andrew Christian, on November 25, 2011

After years of poor sales and massive losses, Daimler has finally decided to drop the Maybach super luxury brand in two years. Starting in 2013, the car will be replaced with the more expensive Mercedes-Benz S-Class flagship saloon. In an interview with German daily Frankfurter Allgemeine Zeitung, CEO Dieter Zetsche said that internally, extensive talks were held on which approach would have the most potential in the luxury segment.

He explained that the company then concluded that there would be no sense in developing a successor model for the present Maybach. Daimler has set a target for Maybach to have volumes of 1,000 cars annually. However, Maybach’s slump continued in 2010 with sales of just 200 cars.

“We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said. "Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-class, which will be offered in three wheelbase variations and six different body styles, including a top-of-the-range S600 Pullman.”

Topics: daimler, maybach

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