Daimler’s Car2go unit acquires 15% share in MyTaxi

Article by Christian Andrei, on January 23, 2012

Daimler has purchased a 15% share in Hamburg-based MyTaxi, a company offering an application that allows ordering of a taxi through an Android or iPhone gadget. The company's Car2go unit and Xing AG founder Lars Hinrichs, with previous MyTaxi shareholders Germany's KfW Group and Deutsche Telekom AG's T-Venture division, invested a total of 10 million euros or $13 million in the venture, disclosed Sven Kuelper, chief executive officer and MyTaxi founder.

He added that they have seen "rapid growth" since MyTaxi started, and now plans to expand beyond Austria and Germany, starting in Switzerland and Spain in February.

There are around 800,000 users of the application and 7,000 taxi drivers are utilizing it, the CEO revealed. The product is used in 30 cities in Austria and Germany, including Vienna and Hamburg. It will start servicing Barcelona and Zurich in February, he added.

Available taxis are shown on a map, enabling the users to book the nearest one. Users can also identify which taxis accept credit cards as well as know which ones have high ratings from clients.

Arrival times and distance are revealed live on the display. Other details provided are the driver's name, registration number, telephone number and photo. For those who do not know their exact location, a fare calculator and a GPS feature are available.

MyTaxi works on gadgets that have Google Inc.'s Android software as well as on Apple Inc.'s iPhone, iPod Touch and iPad products. Daimler's Car2go, which offers automobiles for advance booking and for rent without the need to return the units to a particular place, is a "good" partner for MyTaxi, according to Car2go chief Robert Henrich.

Topics: daimler

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