Dan Akerson says 2014 Cadillac CTS is in “another postal code”

Article by Anita Panait, on November 20, 2013

The redesigned 2014 Cadillac CTS sedan is in "another postal code” compared to the previous CTS, General Motors chief executive Dan Akerson remarked to Automotive News. However, some of Cadillac’s loyal customers have started complaining about the differences between the new and old CTS.

According to Akerson, some Cadillac customers have said that the stiffer, firmer suspensions in the new CTS are more performance oriented – different from the nice and smooth ride the older CTS offered. Akerson remarked that the nice and smooth Cadillac ride is now gone as the luxury market is now defined by “taut, tight cars.”

He remarked that Cadillac wants to compete as a global brand so it has to appeal to a much broader potential marketplace.

GM’s decision to shift away from nice and smooth ride has also affected Buick customers, who are used to getting comfortable rides. GM’s top honcho said he got a letter from an "older gentleman" who was vexed that his Buick sedan can't comfortably accommodate his wife and two other couples for a trip.

“They want us to put a bench seat in the front seat of their Buick because then, they can get six seats in there instead of two bucket seats and three in the back," Akerson remarked, adding that this is a demographic the GM isn’t likely to cover.

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