Daniel Starke is now the new chief of interior design at Rolls-Royce, the same role he held at BMW's i subbrand. Starke will succeed Alan Sheppard, who was named as Rolls-Royce's as head of color, materials and accessories design.
Giles Taylor, Rolls-Royce’s design director, said in a statement that Starke's design experience and proven track record as well as contemporary thinking will make him “a valuable addition” to the Rolls‑Royce design team.
Born in Subotica, Serbia, Starke studied automotive design at the University of Applied Sciences in Pforzheim, Germany. After graduation, he joined Volkswagen and Audi. He was tapped to join BMW’s interior design team at in 2001.
He was named as head of interior design for at BMW’s i subbrand in 2009, and was in charge of the interior design of the BMW i3 and i8. Rolls-Royce is planning to offer a new convertible model that will be launched in 2016, expanding its vehicle line-up to six models. The carmaker is also considering whether to build an SUV that will rival Bentley's upcoming model. [source: Rolls-Royce]