Dany Bahar has been named as new CEO of Lotus

Article by Christian A., on August 29, 2010

Dany Bahar has been named as the new CEO of Lotus and will officially take over on October 1. Bahar replaces Mike Kimberley who retired from the company last July.

Before this appointment, Bahar was senior vice president for commercial and brand at Ferrari where he was responsible for worldwide road car sales and after sales, road car and Formula One marketing activities, licensing, and merchandising.

Bahar also held the position of head of corporate projects business at Red Bull, where he oversaw the firm's Formula One and Nascar projects.

Bahar praised Lotus, saying that it has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics.

He added that with the launch of the Evora, it means that Lotus is better placed than many to capitalize on the rapidly changing market.

Lotus group chairman Mohd Nadzmi Mohd Salleh said that with Bahar's track record in motorsports and Ferrari, the company believes that it has found the right CEO to enhance the Lotus image, brand and reputation as a world class sportscar and engineering company.

He also cited the company's strong management team already in place, making him confident that this objective can be attained.

Topics: lotus, ceo, uk

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries