Dany Bahar looking for a financial partner to buy Lotus

Article by Christian Andrei, on January 31, 2012

Lotus CEO Dany Bahar wants to buy the British sports car maker from present owner Proton and is currently on the search for financial partners, according to a recent Sunday Times report. Since 1996, Lotus has been in control of Lotus. The report implies that Bahar seeks a partner that can provide funding of £500 million to signify that it’s capable of funding Lotus’s future model plans. But this report also revealed that Genii Capital, which already owns the Lotus F1 team, is interested.

Genii is believed to have been studying the Lotus business for a while and has nearly completed due diligence. This implies that these two likely buyers are preparing for a possible Lotus sale within the next few months. In December 2011, Proton had been sold to DRB-Hicom, one of the biggest corporations in Malaysia, which assembles and distributing vehicles.

It also produces cars under license for Honda. Datuk Seri Mohd Khamil Jamil, managing director of DRB-HICOM, said that before decisions are made whether to sell or retain Lotus, the company has to assess all the plans and operations of Lotus.

Khamil Jamil said that he has to meet with the management of Lotus and Proton to examine whether the plans are workable “as soon as possible.”

Lotus makes a comeback with the ultimate supercar: the Lotus Esprit. This car represents the spirit of exclusive supercar driving, picking up and exceeding the legacy of its forefathers. What’s more, it is a statement of superiority.

Lotus Chief Executive Officer Dany Bahar said that, in the past, people thought of movies like Pretty Woman, Bond, and Basic Instinct whenever they hear of Lotus Esprit. However, this time around, the star of the show is the car itself.

According to Bahar, special care has to be taken when reinventing an iconic classic such as the Esprit, especially since everyone has an opinion. He said that there is a fine balance between seeing the greatness of the past while leaping forward to the future and ensuring that the Esprit not only does its name justice but the Lotus brand as well. Bahar said they have managed to find this balance and that in doing so, they have created a new icon and a new car that customers will find difficult to resist.

Bahar also added that the Esprit not only looks incredible, but it also delivers excellent performance. He said that they have stayed true to the company’s core values of superb performance, light weight, advance technology, and exceptional engineering, all ensuring that the Lotus Esprit will be at the head of the pack. The Esprit’s design is aggressive, he added, and one has to see it in order to appreciate its low and wide proportions as well as its level of dignity, class, and exclusivity.

The Lotus Esprit is powered by a 5-liter V8 pressure-charged engine that delivers up to 620 PS, thus retaining top performance through its one-of-a-kind lightweight design that also makes the Car the ultimate expression of supercar ownership. The Esprit is the supercar that is going to redefine ride, handling, comfort, performance, and exclusivity.

The car’s styling echoes its performance with strong lines all throughout its sleek low body. Its symmetry, which is evident in its mass and proportion, gives the Esprit an intense look and makes it the ideal example of Lotus DNA in action.

Topics: lotus

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in...
by - January 15, 2017
British luxury sports car maker Jaguar is introducing a bevy of subtle updates to the 2018 Jaguar F-Type Facelift. However, these updates are so subtle that they are barely noticeable...
by - January 14, 2017
As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most...
by - January 14, 2017
Earlier reports revealed that Infiniti was at the point of considering an electric car for the future. Prior to this, the company has in fact unveiled two concepts already--- the...
by - January 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries