Dany Bahar looking for a financial partner to buy Lotus

Article by Christian Andrei, on January 31, 2012

Lotus CEO Dany Bahar wants to buy the British sports car maker from present owner Proton and is currently on the search for financial partners, according to a recent Sunday Times report. Since 1996, Lotus has been in control of Lotus. The report implies that Bahar seeks a partner that can provide funding of £500 million to signify that it’s capable of funding Lotus’s future model plans. But this report also revealed that Genii Capital, which already owns the Lotus F1 team, is interested.

Genii is believed to have been studying the Lotus business for a while and has nearly completed due diligence. This implies that these two likely buyers are preparing for a possible Lotus sale within the next few months. In December 2011, Proton had been sold to DRB-Hicom, one of the biggest corporations in Malaysia, which assembles and distributing vehicles.

It also produces cars under license for Honda. Datuk Seri Mohd Khamil Jamil, managing director of DRB-HICOM, said that before decisions are made whether to sell or retain Lotus, the company has to assess all the plans and operations of Lotus.

Khamil Jamil said that he has to meet with the management of Lotus and Proton to examine whether the plans are workable “as soon as possible.”

Lotus makes a comeback with the ultimate supercar: the Lotus Esprit. This car represents the spirit of exclusive supercar driving, picking up and exceeding the legacy of its forefathers. What’s more, it is a statement of superiority.

Lotus Chief Executive Officer Dany Bahar said that, in the past, people thought of movies like Pretty Woman, Bond, and Basic Instinct whenever they hear of Lotus Esprit. However, this time around, the star of the show is the car itself.

According to Bahar, special care has to be taken when reinventing an iconic classic such as the Esprit, especially since everyone has an opinion. He said that there is a fine balance between seeing the greatness of the past while leaping forward to the future and ensuring that the Esprit not only does its name justice but the Lotus brand as well. Bahar said they have managed to find this balance and that in doing so, they have created a new icon and a new car that customers will find difficult to resist.

Bahar also added that the Esprit not only looks incredible, but it also delivers excellent performance. He said that they have stayed true to the company’s core values of superb performance, light weight, advance technology, and exceptional engineering, all ensuring that the Lotus Esprit will be at the head of the pack. The Esprit’s design is aggressive, he added, and one has to see it in order to appreciate its low and wide proportions as well as its level of dignity, class, and exclusivity.

The Lotus Esprit is powered by a 5-liter V8 pressure-charged engine that delivers up to 620 PS, thus retaining top performance through its one-of-a-kind lightweight design that also makes the Car the ultimate expression of supercar ownership. The Esprit is the supercar that is going to redefine ride, handling, comfort, performance, and exclusivity.

The car’s styling echoes its performance with strong lines all throughout its sleek low body. Its symmetry, which is evident in its mass and proportion, gives the Esprit an intense look and makes it the ideal example of Lotus DNA in action.

Topics: lotus

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