Datsun has provided a preview of its new generation car by releasing a number of sketches of the vehicle. Datsun plans to unveil the car at a world premiere event in New Delhi, India on July 15, 2013. It will be the first Datsun product targeted towards the Indian market and also the first of the brand's line-up that will be launched starting 2014. The event will not only unveil the new car but will also introduce the Datsun brand in India.
The new car marks the beginning of a new chapter in Datsun's history. Datsun is aiming to penetrate high-growth markets like India, Indonesia and Russia in 2014, to be followed by South Africa later in the year. The concept will offer a preview of what will be a common inspiration for Datsun models that will be developed individually for different markets.
All future Datsun models would be developed to ensure the customer will get engaging driving experience and will have a peace of mind ownership. All of these advantages could be taken advantage of for a transparent price with a competitive total cost of ownership. Datsun's product values will be backed by the experience and expertise of parent Nissan Motor Co. Datsun aims to deliver a rewarding brand experience that does not compromise accessibility, reliability and durability.
According to Vincent Cobee, Head of Datsun, the brand will bring "competitive products and services, modern and aspirational" while at the same time reassuring and providing "superior value" developed for the emerging new middle class in high-growth markets. Datsun's models will be locally developed with the support of Nissan engineers and designers. All of the model will be built locally. [source: Datsun]