De Tomaso sells the rights to build the Deuville to Chinese firm for €12 million

Article by Christian Andrei, on December 30, 2011

De Tomaso has sold the rights to build the Pininfarina-designed Deuville to an unspecified Chinese firm for €12 million or $15.6 million. When this car was unveiled at the 2011 Geneva Motor Show, De Tomaso said that it will soon enter production. De Tomaso was very optimistic about the vehicle, which is supposed to be equipped with a 2.8-liter V6 unit that makes use of turbocharging to produce 300 hp.

It was also supposed to be offered in Europe with prices that start at €89,000. But times have changed as the company experienced financial setbacks and is having difficulty in paying its employees.

It’s speculated that what had happened to Saab had spooked De Tomaso into selling the rights of this car. De Tomaso owner Gian Mario Rossignolo said that selling the Deauville’s license is “proof” that it had “developed a winning technology.” He added that this is the first real deal that enabled De Tomaso to acquire cash and assets.

Pininfarina S.p.A. is set to display the De Tomaso Deauville styling model at the upcoming Geneva Auto Show. Pininfarina designed this four-wheel-drive five-door sport luxury sedan for De Tomaso to be a complete product that does not only personify high technology and craftsmanship, but also fuses modern design with luxury and love for engines.

The Deauville project was launched at the end of 2009, when De Tomaso Automobili S.p.A. signed a definitive agreement to sell a branch that included its Grugliasco manufacturing site to Pininfarina. As part of the agreement, Pininfarina would design the very first model the reborn De Tomaso company would build.

From the onset of the design process of the Deauville project, Pininfarina’s design team and De Tomaso aimed to explore a new territory that would allow them to create a new market niche. This should result to the development of a Sport Luxury Sedan for an exclusive clientele.

As far as the De Tomaso Deauville is concerned, its development entails making full use of the concept of quality products that are "Made in Italy" – not only reviving but also refining the attributes of beauty and craftsmanship inherent in the Italian manufacturing heritage. This makes sure that luxury is not a coincidence, but is intended and embodied.

In fact, all De Tomaso Deauville cars are "custom-built," with the detail assembly guaranteed by the great manual skills of De Tomaso craftsmen – which means that each example is both distinct and independent. Of course, the intention of the luxury in the De Tomaso Deauville is not just evident on its Pininfarina design and construction. Featuring an aluminum chassis, De Tomaso Deauville has been developed to feature a high level of technologies that make the car more advanced than its time.

De Tomaso built the Deauville employing the so-called UNIVIS technology, which was developed and patented by IAI (Innovation in Auto Industry), parent company of the De Tomaso group.

UNIVIS entails assembling a bodyshell using aluminum extruded sections joined by crossbeams that are pressed, trimmed by laser and welded. This technology could significantly cut both cost and times required to design a car, simply because the number of dies needed has been cut to just a few dozen.

Topics: china

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