Dealers demand more 2015 Nissan Murano SUVs even before December launch

Article by Christian Andrei, on November 7, 2014

Nissan Motor Corp. gave a special treatment to the global launch of the redesigned Murano to make sure that the crossover gets the much-needed attention and demand. But, it seems like the resulting demand for the Murano might be too much for Nissan to handle.

With dealers in the United States asking the entire production for the crossover, retailers in other markets may not have a single Murano to sell when its rollout starts on the second week of December. However, Nissan’s assembly line in Mississippi is built to handle production of the Murano for 118 markets, including Europe and Japan.

John Martin, Nissan's North America senior vice president for manufacturing, supply chain management and purchasing, remarked that while they are tasked to produce 94,000 Muranos, the carmaker’s American dealers are asking for “every last one we can make.”

Martin and a small group of manufacturing and quality executives were transferred from Europe – where Nissan had a string of strong model launches like the Qashqai crossover -- to help build the redesigned Murano, which the carmaker counts on to help boost its brand image.

Martin’s team came up with and executed a list of quality changes along the way, until they started building the Murano this week. Among the moves that Nissan employed to ensure the quality of the Murano, a fleet of the new crossover was made to log 1.2 million hours of drive time to debug it.

Martin also assigned a group of Nissan design engineers at the Mississippi assembly line who are tasked to make instant design improvement as soon as production workers spot some issues. Martin also invited quality consultants from J.D. Power and Associates to critique a pre-production Murano.

He also implemented “all-in-one” electronic testing, in which all electronic features were used simultaneously and in different combinations to discover possible software or operating glitches – leading to the detection of 35 errors.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries