Dealers demand more 2015 Nissan Murano SUVs even before December launch

Article by Christian A., on November 7, 2014

Nissan Motor Corp. gave a special treatment to the global launch of the redesigned Murano to make sure that the crossover gets the much-needed attention and demand. But, it seems like the resulting demand for the Murano might be too much for Nissan to handle.

With dealers in the United States asking the entire production for the crossover, retailers in other markets may not have a single Murano to sell when its rollout starts on the second week of December. However, Nissan’s assembly line in Mississippi is built to handle production of the Murano for 118 markets, including Europe and Japan.

John Martin, Nissan's North America senior vice president for manufacturing, supply chain management and purchasing, remarked that while they are tasked to produce 94,000 Muranos, the carmaker’s American dealers are asking for “every last one we can make.”

Martin and a small group of manufacturing and quality executives were transferred from Europe – where Nissan had a string of strong model launches like the Qashqai crossover -- to help build the redesigned Murano, which the carmaker counts on to help boost its brand image.

Martin’s team came up with and executed a list of quality changes along the way, until they started building the Murano this week. Among the moves that Nissan employed to ensure the quality of the Murano, a fleet of the new crossover was made to log 1.2 million hours of drive time to debug it.

Martin also assigned a group of Nissan design engineers at the Mississippi assembly line who are tasked to make instant design improvement as soon as production workers spot some issues. Martin also invited quality consultants from J.D. Power and Associates to critique a pre-production Murano.

He also implemented “all-in-one” electronic testing, in which all electronic features were used simultaneously and in different combinations to discover possible software or operating glitches – leading to the detection of 35 errors.

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries