Dealers: Dodge Dart allocations will be based on how many Caliber compacts they sold

Article by Christian Andrei, on June 12, 2012

Dealerships say that Chrysler Group has begun to accept orders last week for the new 2013 Dodge Dart. The automaker will also be finalizing dealer allocations based partly on the number of slow-selling Dodge Calibers dealers sold before the Caliber was discontinued. The Darts for sale will begin to arrive in showrooms in late July or early August.

It was on May 7 that the first 2013 Dart was produced in Belvidere, Ill. Chrysler said that Darts will be seen in dealer showrooms by the end of this month. However, it will be demonstrator models that will be chosen by dealers at this month’s regional drive-away events.

Chrysler-Fiat CEO Sergio Marchionne said during a late May event in Belvidere that the Dart launch is experiencing production problems "but no more than any other car." Those interested can visit dodge.com to use an online configurator where they can make their own Darts. The Dart is priced from $16,790 to about $27,000 (including shipping).

Automotive News spoke to two dealers who said that Dart allocations will be based partly on the number of Caliber compacts sold. A Chrysler spokesman declined to comment on its way of allocating Darts to dealers. Chrysler stopped building the Caliber in Belvidere last December. It was produced alongside the Jeep Compass and Jeep Patriot. The Caliber had a 43-day supply as of June 1, with over 2,200 unsold Calibers still on dealer lots.

Topics: dodge, dodge dart, sedan

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