Dealers will begin to sell the 2013 Nissan Altima before its official launch date

Article by Christian A., on June 12, 2012

Nissan was able to quickly increase the production volume of the redesigned 2013 Altima and so dealers will begin to sell the vehicle before its official launch date of June 26. Deliveries to dealers nationwide started last week. Al Castignetti, Nissan Division vice president for sales, said that Nissan has requested its 1,100 retailers to have one new Altima as a demo model.

However, dealers can immediately sell any more Altimas they get. The Altima has been vital to widening Nissan’s market share in the U.S. As a result, the company is more eager to maintain its momentum during the model changeover.

In 2011, the Altima had higher sales than the Honda Accord in the U.S. for the first time to be the second-ranked mid-sized car in the market trailing Toyota Camry, with sales of 268,981 units.

Altima sales are higher 21% this year for the first five months of 2012 even as the model stops production. Nissan has started to take Internet preorders for the new Altima. Early customers get a three-year/45,000-mile free-maintenance plan.

Nissan aims to sell 25,000 units through this program. A TV campaign for the car will start sometime June 20.

It’s always difficult to maintain volume at a high during a model change. Altima sales dropped by 11% in May 2012 compared to the same month last year. On the other hand, April sales fell 6% compared to the previous year.

At the same time, Nissan is aiming to clear out 2012 Altimas with generous incentives, even if the company continued to make the 2012 model as it releases the 2013. Nissan is offering the 2012 models at zero percent financing for 60 months.

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries