Dealers will begin to sell the 2013 Nissan Altima before its official launch date

Article by Christian Andrei, on June 12, 2012

Nissan was able to quickly increase the production volume of the redesigned 2013 Altima and so dealers will begin to sell the vehicle before its official launch date of June 26. Deliveries to dealers nationwide started last week. Al Castignetti, Nissan Division vice president for sales, said that Nissan has requested its 1,100 retailers to have one new Altima as a demo model.

However, dealers can immediately sell any more Altimas they get. The Altima has been vital to widening Nissan’s market share in the U.S. As a result, the company is more eager to maintain its momentum during the model changeover.

In 2011, the Altima had higher sales than the Honda Accord in the U.S. for the first time to be the second-ranked mid-sized car in the market trailing Toyota Camry, with sales of 268,981 units.

Altima sales are higher 21% this year for the first five months of 2012 even as the model stops production. Nissan has started to take Internet preorders for the new Altima. Early customers get a three-year/45,000-mile free-maintenance plan.

Nissan aims to sell 25,000 units through this program. A TV campaign for the car will start sometime June 20.

It’s always difficult to maintain volume at a high during a model change. Altima sales dropped by 11% in May 2012 compared to the same month last year. On the other hand, April sales fell 6% compared to the previous year.

At the same time, Nissan is aiming to clear out 2012 Altimas with generous incentives, even if the company continued to make the 2012 model as it releases the 2013. Nissan is offering the 2012 models at zero percent financing for 60 months.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Each time that Mini launches a new generation of the Countryman crossover, a John Cooper Works performance version is always expected to follow. When Mini unveiled the next-gen 2017 Mini...
by - January 18, 2017
Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries