Dean Evans is out as chief marketing officer of Subaru America

Article by Christian Andrei, on May 5, 2014

After less than three years as senior vice president and chief marketing officer at Subaru of America, Dean Evans is now not part of the carmaker. The carmaker said Evans will pursue “other opportunities” and will be temporarily be replaced by vice president of marketing Alan Bethke until the carmaker discloses “its longer-term strategy to replace Evans.”

Evans was chief marketing officer at Dealer.com and was also e-business director for Jaguar, Land Rover and Aston Martin when the brands were still part of Ford Motor Co. Evans told Automotive News that he is honored to have been part of the Subaru team, adding that the entrepreneur in him would focus on different priorities and ventures.

Subaru President Tom Doll said in a statement that Evans brought strong digital talent to Subaru and “leaves behind a strong bench within his group.” Automotive News named Evans as one of its All-Stars for 2013, saying he was able to move Subaru further into the digital world and social media, hiking sales performance and brand awareness.

Automotive News said that Evans managed to keep Subaru’s marketing aimed at "experience seekers." Evans was also credited with integrating more digital tools into the marketing mix without rewriting Subaru’s underlying strategy.

In 2013, Subaru spent around a quarter of its marketing budget on the Internet and social media, up from 15 percent two years in 2011.

During that span, Subaru’s Internet leads quadrupled while the closing ratio surged 50 percent. Subaru is the only brand able to hike its sales in the US in each of the past six years. It also posted double-digit surges in each of the past 16 months.

Topics: subaru, marketing

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries