Starting September 7, Subaru of America will have a new chief marketing officer as it re-establishes its executive team after two of its top executives transferred to rival firms. Dean Evans will replace Tim Mahoney, who left Subaru in the spring to become Volkswagen of America’s executive vice president and chief product and marketing officer.
Evans is currently the chief marketing officer at Dealer.com, an automotive Internet marketing company, and will stay there until the middle of August.
Evans had formerly served as the director of global customer relations and e-business strategy for Jaguar, Land Rover and Aston Martin during the time that Ford Motor Co. still owned the brands.
In a statement, Subaru said that Evans has been in the auto industry for 23 years, half of it on the digital side. Subaru said that what Evan brings to Subaru is a “strong focus” on this aspect and a “deep understanding” of how consumers are being motivated by digital and social outreach.
Subaru sold a record-breaking 263,820 units last year in the U.S. From January to June 2011, Subaru has sold 132,049 vehicles, standing for a 5% increase over the same period last year.
The overall market had increased by 13%. Subaru executives said that 2011 is predicted to be its second-best year even after having lost a portion of its production due to the disaster in Japan. Before the troubles in Japan, Subaru anticipated that it will surpass its U.S. sales record set in 2010.