General Motors will have the 2014 Chevrolet Sonic available in two limited-edition colors as the carmaker tries to cater to “individualist” consumers. The first of the limited-edition colors, Deep Magenta Metallic, will be available from August to October 2013. Deep Magenta Metallic follows on the success of Chevrolet Spark’s Techno Pink and was a product of the design team’s realization that pink was a lasting trend. Replacing the Inferno Orange color, Deep Magenta Metallic was a result of Chevrolet’s extensive research into fashion runways, consumer products and high-end furniture galleries.
The color perfectly accents Sonic’s shape as it travels on the road. Justin Livingston, color trend expert and founder of fashion blog Scout Sixteen, remarked that a car in a distinctive color is “the ultimate statement piece,” especially to his generation who is embracing metallic on their wardrobes, furniture and accessories.
He remarked that the Chevrolet Sonic in Deep Metallic Magenta “expresses an individual’s personality and tells people that they embrace style.” He added that the richer magenta tone “works against a lot of skin tones” and is practical for those who are willing to take a risk. A Chevrolet vehicle has 10 to 12 color options on average throughout its lifecycle.
The limited edition colors will be applied using the “three-wet” paint process at GM’s Orion Assembly Plant, ensuring high quality while reducing environmental impact. The technique also cuts the site paint shop footprint by 10 percent.
GM was the first carmaker to use the process, which entails applying three layers of paint one after another without drying. Deep Magenta Metallic, will be followed by Cool Blue that will be available on Sonic from November 2013 until March 2014. Chevrolet Dragon Green will be added to the lineup as a permanent addition in the first quarter of next year. [source: General Motors]