Demand remains high for Rolls-Royce Bespoke personalization service

Article by Anita Panait, on May 17, 2013

Rolls-Royce continues to thrive despite the increasing competition thanks to its Bespoke personalization service, which has been driving record demand for the carmaker in the past three years. Especially in the first quarter of 2013, nearly every Phantom and Ghost model commissioned in Europe and the Middle East came with Bespoke specifications.

Likewise, around 95% of Phantom models in North America were built with Bespoke elements, as specified by their customers.  Due to growing demand for the carmaker’s Bespoke personalization service, Rolls-Royce have to expand its headquarters in Goodwood, England. Rolls-Royce expanded its Assembly Hall by 2,500 square meters in 2012 and doubled the number of its highly skilled Bespoke designers, engineers and craftsmen.

Rolls-Royce Bespoke personalization service provides customers the capacity to customize their own cars. With the service, customers could create their own distinct automotive masterpiece – they could add their own initials, even having them embroidered into head-rests.

Customers have total control of what they want to be featured in their own Rolls-Royce vehicle, and the carmaker’s Bespoke people are more than willing to abide by their wishes. Customers could even customize their cars to complement their own lifestyle or their own hobbies and interests.

Basically, customers could create a car that suits them all. Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars, remarked that their Bespoke personalization service is the “jewel in the crown” of the carmaker’s success story.

He added that their customers delight in specifying personal enhancements to their cars. He noted that placing customers at the heart of the design process is central to Rolls-Royce Motor Cars’ “unique brand promise.”

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries