Deserving children get the Ferrari California T experience

Article by Andrew Christian, on June 12, 2015

Ferrari North Europe has been giving many deserving children an unforgettable experience at the Silverstone Circuit since 2010. This is the foundation of the CSR program of the brand and this year, the same event was held with the Ferrari California T Experience. A group of disadvantage, disabled, and seriously ill children and their siblings were given the chance to experience being driven inside a Ferrari California T at Silverstone.

This event was made possible in coordination with the Rays of Sunshine and BEN charities. Rays of Sunshine is a charity the helps grant the wishes of children who have serious illnesses or life-limiting ones while BEN is a charity by the auto industry that provides financial help, care, emotional support and care for those who work or have worked with the industry and their immediate family.

While the child experiences an adrenaline-charged ride in the California T with a professional driver, the rest of the family get to enjoy various forms of entertainment at the Stowe Complex which is sponsored by many companies like Lego and PlayStation. The children and their families will also get a chance to mingle with the different celebrities who attend.

For this year’s event, Ferrari has invited former X Factor judge and chart-topping singer Tulisa Contostavlos, who is expected to add more spice to the already thrilling day.

Francesco Balli, the Regional Manager for Ferrari’s North Europe operations shared that the event is both a privilege and an honor as they share the excitement of riding a Ferrari to many deserving children. Balli says that the company expresses its gratitude to the different sponsors, some of whom have been part of the event since its inception.

Press Release

MORE DESERVING CHILDREN TO EXPERIENCE THE THRILL OF THE FERRARI CALIFORNIA T

Since 2010 Ferrari North Europe has treated hundreds of deserving children to an unforgettable day at Silverstone Circuit.

Now the cornerstone of the brand’s CSR programme in the UK, this year’s Ferrari California T Experience will be held at the iconic venue on Friday 12th June.

A group of disabled, disadvantaged and seriously ill children, together with their siblings, will share the thrill of being driven around Silverstone’s Stowe circuit in a Ferrari California T.

The event is being held in conjunction with two charities: Rays of Sunshine, which grants wishes to children living with serious or life-limiting illnesses, and BEN, the automotive industry’s dedicated charity which provides care, financial help, emotional support and advice for those who work or have worked in the automotive industry and their dependant family.

While each child takes part in an adrenaline-charged passenger ride with a professional driver at the wheel, their families will enjoy a programme of entertainment within the Stowe Complex, courtesy of event sponsors that include PlayStation and Lego. They will also have the chance to mingle with celebrity attendees.

Present at this year’s Ferrari California T Experience will be a very special guest, chart-topping singer and former X Factor judge Tulisa Contostavlos, whose appearance will add yet more excitement to what is already a thrilling day for all participants.

Francesco Balli, Regional Manager for Ferrari North Europe, commented: “It is our honour and privilege to share the exhilaration of riding in a Ferrari with more truly deserving children. We would like to express our gratitude to all the sponsors, some of which have been with us since the beginning of this incredible journey.”

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