Ferrari North Europe has been giving many deserving children an unforgettable experience at the Silverstone Circuit since 2010. This is the foundation of the CSR program of the brand and this year, the same event was held with the Ferrari California T Experience. A group of disadvantage, disabled, and seriously ill children and their siblings were given the chance to experience being driven inside a Ferrari California T at Silverstone.
This event was made possible in coordination with the Rays of Sunshine and BEN charities. Rays of Sunshine is a charity the helps grant the wishes of children who have serious illnesses or life-limiting ones while BEN is a charity by the auto industry that provides financial help, care, emotional support and care for those who work or have worked with the industry and their immediate family.
While the child experiences an adrenaline-charged ride in the California T with a professional driver, the rest of the family get to enjoy various forms of entertainment at the Stowe Complex which is sponsored by many companies like Lego and PlayStation. The children and their families will also get a chance to mingle with the different celebrities who attend.
For this year’s event, Ferrari has invited former X Factor judge and chart-topping singer Tulisa Contostavlos, who is expected to add more spice to the already thrilling day.
Francesco Balli, the Regional Manager for Ferrari’s North Europe operations shared that the event is both a privilege and an honor as they share the excitement of riding a Ferrari to many deserving children. Balli says that the company expresses its gratitude to the different sponsors, some of whom have been part of the event since its inception.