Buick has inked a partnership with BASF to sponsor a contest at the College for Creative Studies. Over a dozen transportation design students joined the contest and were tasked to envision what Buick vehicles will look like in 2030. After finishing with their concepts, the student students brought their visions to life in 3D using scale model Buicks.
Andrew Smith, executive director of Buick global design, described the solutions that the concepts offer as unique as the students who created them. He said that the contest serves an invitation for new insights and interpretation of the Buick brand as well as its future portfolio of products.
The contest guidelines addressed future transportation needs like the significant surge in urban populations, developing countries and nanotechnology, as well as the role of advanced materials in fuel efficiency.
Topping the contest with awards best overall concept and best interior is Namsuk Lee and his Vision Sedan concept. He was commended for his lightweight exterior form language, exceptional interpretation and integration of the Buick design cues.
He won $4,500 (€3,305). Sam Kenny and his Neo Classical Buick concept won the best exterior design, impressing the panel with his concept’s “dynamic elegance” and his clever use of structural design elements. He took home $1,500 (€1,100).
Justin Salmon, meanwhile gain accolade for having the most innovative use of materials. He was praised for his integration of materials and technology, like exposed use of algae in the structure to generate energy.
Other students who present notable concepts were JinYoung Yoon (urban coupe) and Soohan Cho dynamic concept. The Buick-BASF program provides young designers an access to future trend research and data that industry professionals use.
The students, mentored by professional from both Buick and BASF, were also provided with information and access to advanced materials. They were given a freehand to develop exterior paint at BASF’s automotive refinish facility in Whitehouse, Ohio. [source: Buick]