Designer Wolfgang Egger moves from Audi to Italdesign

Article by Christian A., on December 6, 2013

Wolfgang Egger, chief designer at Volkswagen’s Audi unit, is transferring to another VW company, Italdesign Giugiaro, according to Automobilwoche. Egger will become Italdesign's design chief. German magazine AutoBild also reported the move in a release ahead of its Friday publication.

Replacing Egger as chief designer at Audi is Marc Lichte, a senior VW designer responsible for styling the current Golf, reports said. Bought by VW in 2010, Italdesign has been designing and engineering models since 1971 at sites near Turin for major carmakers like VW, Fiat and BMW. VW vehicles designed by Italdesign include the first-generation Golf hatchback and the Scirocco coupe.

Egger-designed vehicles that received international awards in 2012 include Audi's A6 sedan for its expressive design language; and the A3 compact for interior and exterior designs. Prior to joining Audi, Egger held positions at Alfa Romeo and Lancia. Once confirmed, Egger's departure exit from Audi, would come six months after the carmaker’s development chief, Wolfgang Duerheimer, was replaced by Volkswagen brand research chief Ulrich Hackenberg.

Egger was credited for launching a new design strategy in November 2012 to emphasize technology features in auto design, with an aim to underscore the differences between Audi's passenger cars, performance models and SUVs. Audi is planning to create a more distinctive image for its high-end models and sportier vehicles, a source privy with the matter told Reuters.

Topics: audi, italdesign

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