Detroit 3 automakers dominate the pickup segment with 91% of the sales

Article by Christian A., on August 27, 2010

The Detroit 3 automakers completely dominate the pickup segment with 91% of the sales. Americans have been moving towards smaller vehicles but 20% of the Detroit 3's sales are pickups.

Foreign carmakers are of course now capitalizing on small-car sales but if the Detroit 3 want profits, they will have to fully exploit the full-size truck segment.

Most pickup trucks sell for more than $30,000, which give carmakers a much larger profit margin than when small cars are sold.

The slowed economy and higher fuel costs have greatly affected the full-size truck segment. As the housing market rebounds, it has been observed that truck sales are going up too. It's believed that this is because contractors are now prompted to buy work vehicles.

George Pipas, a sales analyst at Ford, said that the full-size pickup segment are "very dependent" on the level of construction and new housing starts. When industry sales were reported to drop by almost 24%, truck sales fell by 31%.

US automakers then had to resort to offering more than $4,000 in incentives to speed up sales. However, in 2010, industry analysts are predicting an increase in truck sales.

Pipas, who is excited about the upcoming Fiesta, said that the F-series trucks will be "Ford's best-selling vehicle for years and years and years to come."

Here are more numbers for you to think about. The number one selling vehicle in America since 1982 has been the F-series. Pickup trucks, through November, have accounted for a 10.8% of the total passenger vehicle market share. Pickup truck sales peaked in 2005 with 15.2%. [via detroitfreepress]

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries