Detroit 3 expected to post higher market shares in the US

Article by Anita Panait, on January 4, 2014

Each member of the so-called Detroit 3 is expecting a gain in their shares of the United States vehicle market. General Motors, Ford and Chrysler entered December 2013 growing faster than any carmaker in the US. In a span of around 25 years, they only grew faster than the rest of the industry once, in 2011, when the earthquake and tsunami in Japan wiped out a good part of Toyota and Honda’s inventories, according to the Automotive News Data Center. Americans have been purchasing US-made vehicles ranging from Chrysler’s Dodge value brand to General Motors' Cadillac luxury marque, as the Detroit 3 made available newer and more variety of vehicles in their showrooms.

By offering vehicles like Ford Fusion, the Detroit 3 were able to break free from the longtime enigma of choosing between producing high volume or charging enough to earn profits on their offerings. Each of them hiked the average selling prices of their vehicles in 2013 while outpacing the US auto market that is bound to post its fifth straight year of expansion in 2014.

"Prior to 2009, for Detroit it was 'pick one,'" Bloomberg analyst Kevin Tynan said in a telephone interview. "If you were doing volume, you weren't doing any kind of pricing or profitability.” On the other hand, Tynan said, “if you were doing any kind of pricing, you weren't getting any volume.” He said that being able to do both has been significant for the US carmakers. [source: automotive news - sub. required]

Topics: gm, chrysler, ford

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