Detroit Electric returns, teases its new electric sports car

Article by Christian Andrei, on March 21, 2013

Electric car maker Detroit Electric has come back to Motor City after a 70-year hiatus, pledging to create jobs and to start offering 100% electric vehicles for the mass market. Detroit Electric, the original electric car brand, marks its rebirth with the opening of its corporate headquarters on the 18th floor of the Fisher Building, in downtown Detroit.

The long-term lease was signed by Don Graunstadt, the CEO of the North America Operations at Detroit Electric. The automaker pointed to a location in Michigan where it will build the first ever pure electric sports car in the area. Its production is expected to begin this August.

This exclusive production facility is capable of building 2,500 sports cars a year. Detroit Electric seeks to create more than 180 sales and manufacturing-related jobs within the next 12 months.

It took Detroit Electric five years of research and engineering development to be able to create its first model: a limited-edition two-seat sports car. This new sports car offers aggressive styling, excellent performance, exciting handling characteristics and outstanding range.

It’s set to have its launch in Detroit in early April. It will then have its official worldwide launch on April 20 at the Shanghai Motor Show. In addition, Detroit Electric is expected to make an announcement about partnering with a global automaker at the upcoming show. The new Detroit Electric sports car would already be on sale in numerous target markets by end of August 2013. It will lead a diverse family of all-electric production cars, which include two other high-performance models that will start production by the end of next year.

Topics: electric car

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