Detroit Electric ships first electric SP:01 sports car to China – marks start of Asian expansion

Article by Andrew Christian, on March 3, 2016

In a historic event for electric car manufacturer Detroit Electric, its first production-specification sports car SP:01 was exported to China directly from its UK assembly line. This marks Detroit Electric’s first foray into the Asian market. Jowett Motors (Asia) Ltd, Detroit Electric’s new importer for the Chinese market received the first SP:01 pure electric vehicle during a ceremony at the Detroit Electric’s Leamington Spa, UK main assembly plant.

During the turnover ceremony, Detroit Electric Head of Engineering Ben Boycott handed over the new white SP:01 to Jowett Motors Chairman Dr Richard Lee. The new car is planned to be used as a demonstrator car to accommodate numerous requests from prospective customers whose interests were piqued when the SP:01 was shown in the Auto Shanghai 2015. The first SP:01 handover fulfills the initial stages of Detroit Electric’s plan of penetrating the Asian region.

The next step for the company is to choose a distributor for the Japanese market. Detroit Electric Chairman and CEO Albert Lam said that they are proud to be able to partner with Jowett Motors. Jowett has an established and proven sales record in the Chinese market covering the exclusive and high performance sports car niche. Lam added that Jowett Motors’ interest to partner with Detroit Electric shows the importer’s confidence in the upcoming range of pure electric vehicles that Detroit Electric plans to produce full-scale soon.

Dr Lee said during the handover that Jowett Motors is equally honored to be selected as Detroit Electric’s importer for China. He added that with the first production-specification SP:01, they could finally show the car to their potential Chinese buyers, who have been eagerly anticipating a chance to experience the SP:01. Jowett Motors has been importing several well-known car marques from Italy to Germany for the past 23 years.

Dr Lee added that the new electric car has all the qualities of a proper super car: super car looks, supercar feel and most importantly, supercar performance. Dr Lee likens the new SP:01 sports car to a diamond, a collectible item in itself.

Indeed, the Detriot Electric SP:01 may be the first purely electric sports car that can seriously challenge the well-established combustion-powered ones. It boasts of being the lightest and fastest two-seat pure-electric sports car today, with an impressive top speed of 155 mph (249 km/h) and an incredible acceleration capability clocked at just 3.7 seconds to reach 60 mph or 3.9 seconds from 0 to 100 km/h.

The SP:01 is equipped with a 285 HP/ 210 kW electric motor and features carbon fibre body panels. The new car comes with a single speed automatic transmission as standard but options to upgrade it to a twin-speed automatic or a six-speed manual transmission are available.

In addition, standard for the SP:01 is its supply of both hard and soft tops. In an innovative design move, the battery in the SP:01 adds stiffness and dramatically enhances the handling and safety of the car as it has been integrated into the chassis itself.

The lightweight high density lithium battery is classified as military grade and is touted as the most energy-dense automotive battery pack in the world, capable of delivering over 140 WH/kg which maximizes the car’s range when combined with the low weight of the vehicle.

Press Release

DETROIT ELECTRIC’S EXPANSION IN ASIA CONTINUES AS FIRST PRODUCTION CAR HEADS FOR CHINA

The first production-specification Detroit Electric sports car has rolled off the UK assembly line and has been exported to China, as the electric vehicle company’s expansion in Asia continues.

The first SP:01 pure electric vehicle was handed over to Detroit Electric’s new importer for China, Jowett Motors (Asia) Ltd, in a ceremony at the company’s main assembly plant in Leamington Spa, UK.

The white SP:01 was presented to Dr Richard Lee, Chairman of Jowett Motors, by Detroit Electric Head of Engineering, Ben Boycott. It will be used as a demonstrator vehicle to fulfil a stream of enquiries from prospective customers that followed the appointment of Jowett Motors last April and the appearance of the SP:01 at Auto Shanghai 2015.

This handover of the first SP:01 marks another major step forward in Detroit Electric’s continued expansion and investment in the Asian region, where the company hopes soon to announce the appointment of a distributor for Japan.

Commenting on the latest developments in Asia, Albert Lam, Chairman and CEO of Detroit Electric, said: “We are extremely proud to team up with Jowett Motors, a company that has an exceptional track record in the establishment and selling of exclusive, high performance sports cars in the Chinese market.

“Jowett Motors’ desire to join us as we prepare for full-scale production and sales of our upcoming range of pure electric vehicles is a huge endorsement of our products and brand, and a demonstration of their confidence in the progress we are making in Asia and around the world,” he added.

Jowett Motors’ owner and management team have been importing renowned sports car marques from Italy and Germany to China for over 23 years. Dr Lee said at the handover: “We were honoured and excited to be selected as Detroit Electric importer for China and we are now delighted to receive the first production-specification SP:01. Our many potential customers in China have been looking forward with relish to this chance to experience the SP:01 close-up in our country.

“The new SP:01 sports car is a diamond and a collectable item in itself. It has super car look and feel and, of course, it delivers supercar performance,” he added.

The Detroit Electric SP:01, the world’s lightest and fastest two-seat pure-electric sports car, goes on sale in Asia and Europe over the coming months. It promises blistering acceleration, reaching 60mph from standstill in just 3.7 seconds (0-100km/h in 3.9 seconds) and a sprint to an impressive top speed of 155mph (249km/h).

Featuring a 285HP / 210kW electric motor and carbon fibre body panels, the car is fitted with a single speed automatic transmission as standard, with the option of both twin-speed automatic and six-speed manual transmissions. The SP:01 is supplied with both hard and soft tops as standard. The battery in the SP:01 has been integrated into the chassis as a stressed member, adding stiffness to enhance handling and safety. The military grade, lightweight high density lithium battery is the most energy-dense automotive battery pack in the world, offering over 140Wh/kg, benefitting range while keeping overall vehicle weight low.

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