Mercedes-Benz USA has named Dietmar Exler as vice president of sales, succeeding Michael Slagter who will retire at the end of February 2014 after 11 years of service. In his new role, Exler will be responsible for the Mercedes brand’s sales, volume planning and distribution in the United States starting Jan. 1, 2014.
He is currently vice president for Mercedes-Benz Financial Services USA. Exler joined McKinsey & Co. in 1997 as part of the finance group in Germany and later moved to its Detroit base.
In 2002, he was named senior manager of program development at Chrysler Financial and then promoted to vice president of marketing the same year. Two years later, he was appointed as vice president of customer services for DaimlerChrysler Financial Services in Michigan.
In 2005, he became COO of Daimler Financial Services Europe and as a member of the board at the Mercedes-Benz Bank. Five years after, he became vice president for Mercedes-Benz Financial Services USA.
As for Slagter, he has been in the auto industry for almost four decades, according to Mercedes. Slagter commenced his career in the auto industry with Ford in 1976. He moved to Lexus in 1990 as regional general manager for the Western region. He was then promoted as corporate marketing manager and then as corporate sales and dealer development manager.
He left Lexus in 2002 and became retail division director at Saatchi & Saatchi Advertising. He joined Mercedes in 2003 as vice president of sales for the Western region. “Mike’s strategic expertise, strong leadership and vast experience have been instrumental in driving MBUSA to the strongest growth in its history,” Steve Cannon, chief executive of Mercedes-Benz USA, said in a statement.