Dodge and Mopar will be launching a downloadable smartphone application that will provide access to a new bundle of services offered for all Dodge vehicles. This free application will initially be released for the new Dodge Durango and Charger owners. Starting mid-January, it will also be compatible with Avenger, Journey and Grand Caravan.
The application is developed by Michigan-based Tweddle Group. It is only available in the U.S. and is compatible with Apple's iPhone, Blackberry devices and Android smartphones.
Pietro Gorlier, President – Mopar Service, Parts and Customer Care, Chrysler Group LLC, said that Dodge's new vehicle-information application is part of its company’s customer care initiatives. He also said that this software “creates a convenient, on-demand channel of communication” with its customers.
The package offers access to Customer Care and 24-hour road-side assistance, product-feature video demonstrations and connections with other owners through the company's brands on social media sites. Furthermore, each application will give details including vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance.
The new Dodge smartphone vehicle-information apps should complement current user guides and DVDs that come with each vehicle. Each app should enable customers to access functional categories and view detailed topics of interest related to their vehicle.
Major features include product information, vehicle maintenance schedules and vehicle operating instructions as well as service contract details, warranty information, warning lights and controls and customer assistance.
The app also features links to Mopar parts and accessories, social media sites and product brand gear and merchandise and comes with high-resolution product information images and videos. Dodge is a brand of cars, crossovers, minivans and SUVs that are built to be agile, sensible and daring.
For the 2011 model year, Dodge is introducing six all-new or significantly redesigned vehicles as well as new lifestyle packages all designed to cater to the wants and needs of its customers. Dodge has been actively involved in new events and sponsorships. It has been developing relationships with its enthusiasts while reaching out to customers seeking cars that make them crave for more.